Pitch

Stranger things have happened

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Production schedule

Production schedule

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Blog feedback from Mrs A 26.09.11

prof prod analysis looks good but lacks some details:

• show institutional knowledge of EMI (size of co. what else they do)


• more refs to music video genre characteristics (lip synch, star performance, intertextuality,


• what makes it successful? what ideas might you take from it?

blog entries missing:

1. Your PP pitch


2. Your production schedule


3. summary of progress week beginning 19th Sept - key decisions?

Analysis of a professional product

The music video I have chosen as a professional product is God Put A Smile Upon Your Face by the british alternative rock band Coldplay.

http://www.youtube.com/watch?v=e9Kcg_8gK30&ob=av2e - Youtube link

The production company involved on the music video was EMI records (see image) and was directed by Jamie Thraves, who had also directed Coldplay's music video The Scientist. In the music video is a now famous british actor Paddy Considine. This was

released in October 2003.

The genre rock and alternative is clearly shown through out by cuts to Coldplay playing their instruments as a band which includes guitar, bass, drums and vocals. This is what you would typically find in a rock/alternative band, as shown below.

The music video starts off with the character walking through some dark and atmospheric tunnel, although nothing bad is happening, the lighting and tempo of music has been done on purpose to un ease the viewer and to show them something bad is obviously to come. As he bashes into the smartly dressed man with no shoes the song seems to start with the guitar coming in as he makes contact with the man. This could show that something has begun also for the character. It is after this, the process if him disappearing begins, starting

first with his hands. He continues the day as normal but is almost embarrassed to tell his friends/work colleges that he is disappearing.

The video features quite a lot of close ups to show the characters reaction to what is happening to him. It also shows a lot of his surroundings to explain that he is some sort of wealthy businessman. The video is entirely in black and white. I think this has been done to show the life the main character is living in is dull and boring, also what happens in the film is rather dark.

Review of skills development

Documentary analysis

While studying documentaries in Media Studies, I looked at:

Micheal Moore's Bowling For Columbine

Man On Wire

Micheal Moore's Farenheit 9/11

Filming interviews - Vox Pops

The Rules

While studying how to carry out vox pops, we learned there are a few key rules you must remember:

- Tell the interviewee to not look directly into the camera

- Use the same question on all people you interview

- Frame the person correctly using the rule of thirds

- Alternate the the people you interview on the camera from left to right

Once we knew the key rules to making a successful vox pop, we went around our school asking students and teachers what they thought about the cost of going to the cinema. Our final cut came out rather well showing all the rules had been taken into account.

Music video analysis

When studying music videos, we looked at several different types of music videos by diferent artists such as:

- Bjork

- Coldplay

- Nine Inch Nails

- Aphex Twin

Studying these music videos, we learnt about what's key to making a professional music video such as using a range of different locations, not staying in one shot for too long, lip syncing, a theme, and a main idea used throughout the video.

For our music video, we shot on a different location than usual as the school is rather limited as to what you can do. We visited a local grounds called Knebworth house. Her we tried about many techniques we could not have done at school such as using a variety of different and interesting locations, and stop motion. Below are some screens from the final cut of our music video.

We did try out a green screen in another music video test and successfully changed the background of the video. However, this proved to be too time consuming as the background had to be manually editing by removing the green colour using the "chroma key" tool.